This will help you be prepared when it comes time to negotiate. What is the makeup of your audience, and what is your engagement rate (total engagement divided by your number of followers)? You can dig up numbers to back this up in your Instagram analytics report, if you’ve switched to a business account.
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The average influencer who has upward of 100,000 followers charges up to $500 per post, just to give you an idea of what some brands are willing to pay and how to negotiate based on the cards you’re holding.įinally, it's important as an influencer to also know your own audience. Keep in mind when negotiating that you’re not just offering content but access to your audience-a potentially large reach on one of the most popular social media platforms around-and usage rights.
Most of these deals are negotiable and can involve a single post or an entire campaign in exchange for a fee, a free product, a service, a gift, the promise of exposure, or some combination of these. Typically these influencer deals involve the creation of content- Instagram ads, a post, a video, or a Story-and will sometimes include permission for the brand to use this content on their own site or in an ad. How to decide what to charge as an influencer It can be hard to balance your revenue as an influencer and your integrity as a creator, but if you’re not relying on your Instagram marketing income to stay afloat, you always have the freedom to be selective about the brands you work with, just as brands will be selective about the Instagrammers they work with. But it’s not just the follower count and reach of your Instagram account that brands want-it’s your audience’s trust and engagement with high-quality content.
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